If you’re like me, naming your podcast (or anything, really) is the most difficult task. Here, we’ll break down the do’s and don’ts of **choosing the right title** for your show, and how to **create synergy with your brand**.

When launching your podcast, few decisions feel as big (or as permanent) as choosing the right name. It’s your show’s first impression, a key part of your identity, and a major factor in how people discover and remember you.

In today’s post—part of our ongoing HoneyPod Podcast Launch Series—we’re breaking down exactly what makes a great podcast name, how to brainstorm one that fits your brand, and what pitfalls to avoid along the way.

📝 Key Takeaways

A strong podcast name should be clear, memorable, and aligned with your brand.
Clarity beats cleverness—make sure listeners know what your podcast is about.
Your name plays a major role in SEO, discoverability, and first impressions.
For business-focused podcasts, consider using keywords, niche references, or titles that reflect your brand goals.
Avoid common pitfalls like being too generic, hard to spell, or overly narrow in scope.
If you’re stuck, use simple prompts like "This podcast is for..." to generate direction and ideas.

🧠 Why Your Podcast Name Matters More Than You Think

A podcast name isn’t just a label. It’s:

Your brand anchor in search results, thumbnails, and word-of-mouth referrals
A key part of your SEO and discoverability
A signal to your audience about your content, tone, and value

For entrepreneurs, your podcast name also reflects your brand voice and authority. A strong, on-brand name can build instant trust and elevate your credibility—even before someone hits play.

✅ Traits of a Great Podcast Name

Here’s what to aim for when choosing a name:

1. Clarity Over Cleverness

Your name should give people a clear idea of what the podcast is about. Clever titles are fun, but if it’s confusing or vague, you risk losing potential listeners.

🧠 Pro tip: If you go abstract or punny, add a descriptive subtitle for clarity.

2. Memorable and Easy to Say

Simple, short, and punchy names are easier to remember—and easier for your audience to share with others. Try to stay away from misspellings, no matter how “cute” they may seem. Misspellings can make it difficult for people to find you, and can negatively impact your standing in search results.

3. Aligned with Your Brand

Is your brand playful and bold? Professional and sleek? Your podcast name should reflect that same energy.

4. SEO-Friendly

Think like a listener. What keywords would someone search if they were trying to find content like yours? Consider including those in your name or subtitle.

5. Unique, but Not Overly Complicated

Make sure your name isn’t already in use. Check podcast directories, domain availability, and social handles. You want to be searchable—not mistaken for someone else. A common misstep people make is moving forward with a name before checking to see if their domain and social platforms of choice will also allow that name (or similar name.) Adding a prefix or short, relevant word to the end of a domain (like ours - honeypodstudio) is fine! But having to select a domain/account name that’s too different from your brand name will create headaches for you and potential followers down the road.

🧰 Naming Tips for Business & Brand-Focused Podcasts

If your podcast is an extension of your business or personal brand, consider these naming strategies:

Use your business name (with a twist):
E.g., The HoneyPod Show or Inside HoneyPod: The Creator’s Edge
Highlight your target audience or niche:
E.g., Marketing for Local Legends, Wellness for Busy Women
Make it benefit-driven:
E.g., Launch, Grow, Repeat, The High-Impact Podcast
Include industry keywords:
Especially if you're new, this can give your show a discovery boost.

❌ Common Podcast Naming Mistakes

Choosing something too generic (The Talk Show, Real Conversations)
Using hard-to-spell words or names
Picking a name that locks you into a narrow topic before you’re sure it’s the right one
Overloading the title with bloat or buzzwords

💡 Still Stuck? Try This

Here are three easy naming exercises:

“This podcast is for…” → Finish the sentence and extract keywords.
“People will listen because…” → Use your value prop to guide your tone.
“If my brand was a person, what would they call their podcast?”

You can also try a name generator for inspiration—but tweak results to make them more personal.

🎯 Final Thoughts

Don’t let naming your podcast hold you back. A good name is important—but a great podcast is what keeps listeners coming back. Pick something solid, aligned with your brand, and easy to find—and then start creating.

📌 Continue the Series with HoneyPod

We’re just getting started. The HoneyPod Podcast Launch Series continues with weekly posts and resources designed to help you plan, launch, and grow your show with confidence.

➡️ Subscribe to the mailing list to grab upcoming freebies and templates
➡️ Follow HoneyPod on our social channels for even more podcast growth tips

Naming Your Podcast: How to Choose a Title That Sticks (and Sells)