What Should Your Podcast Be About? Finding Your Perfect Theme
One of the biggest roadblocks new podcasters run into is answering this deceptively simple question: What should my podcast be about?
It’s easy to get overwhelmed by the number of podcasts already out there—or to feel pressured to pick something trendy. But the best shows come from creators who are genuinely excited to hit “record.”
Whether you're still in the idea stage or trying to refine your existing concept, this guide will help you narrow it down and pick a podcast theme that fits you like a glove.
🎯 Key Takeaways
Your podcast theme should align with your interests, expertise, and what your audience cares about
Niche podcasts often perform better than broad, general ones
Consistency and passion matter more than chasing trends
You don’t need to reinvent the wheel—just bring your unique perspective to the table
Asking the right questions upfront will help you clarify your podcast’s purpose
Start With What You Love Talking About
If you’re going to be recording week after week, you want to choose a topic that lights you up. Not just something you're interested in, but something you actively enjoy talking about—even when no one else is listening.
Think about:
What topics do you bring up all the time with friends?
What are you always reading, watching, or researching on your own?
What could you talk about for hours without running out of ideas?
The more excited you are, the easier it is to stay consistent—and your enthusiasm will be contagious.
What makes you tick? Think about your biggest passion, and consider it for your podcast theme.
Consider Your Audience
Once you’ve pinpointed your interests, ask yourself: Is there an audience for this? If so, what do they need, struggle with, or want more of?
Your podcast doesn’t need millions of listeners. It needs the right listeners—the people who will find your show and feel like it was made just for them.
Ask:
Who would benefit from this content?
Are they beginners, experts, or somewhere in between?
What kind of format would serve them best—solo, interviews, storytelling, etc.?
Find Your Angle
Let’s say you love talking about movies. That’s a start, but it’s also extremely broad. The more you can narrow your focus, the better.
Instead of: “A podcast about movies.” Try: “A podcast where I interview indie filmmakers about the biggest lessons from their first feature.”
It’s okay if other podcasts already exist in your niche—your personality, voice, and format make it unique.
Questions to Help You Find Your Theme
What do I wish more people were talking about?
What unique perspective or life experience do I bring?
What kinds of podcasts do I enjoy—and why?
What questions do people often ask me?
If I had to record 20 episodes tomorrow, what would the topics be?
Final Thoughts
Your podcast’s theme is your foundation—but it doesn’t have to be rigid. Start with a clear focus, stay open to evolving, and above all: make something you’d want to listen to.
Need help refining your idea or getting your podcast off the ground? That’s what we do! HoneyPod offers expert guidance, editing, and launch support to help you go from concept to show-ready with confidence.
Let’s make something worth listening to!